Guideline 2.3.7 - Performance - Accurate Metadata

Your app name or subtitle to be displayed on the App Store includes keywords or descriptors, which are not appropriate for use in these metadata items.

Specifically, the following words in your app name or subtitle are considered keywords or descriptors:

- フリップ、時計、シンプル、最も美しい、フリップ、古い機器
- Flip, clock, simple, old Phone
- Flip,时钟,简约,最美,翻页,旧设备

Next Steps

To resolve this issue, please revise your app name or subtitle to remove any keywords and descriptors from all localizations of your app. Keywords can be entered in the Keywords field in App Store Connect to be used as search terms for your app.

Before submitting your app to the App Store, ensure there are no unnecessary phrases, words, or descriptions in the app's name, description, icons, preview, or other metadata fields. As a best practice, your app's metadata should communicate the app's value in as few words as possible.

Resources

For information on how to revise your app name, please review Renaming a Project or App.

For information on changing the app name and other metadata in App Store Connect, please review the View and edit app information page.

For resources on selecting a memorable and unique app name and subtitle, you may want to review the App Store Product Page information available on the Apple Developer website.

Guideline 2.5.10 - Performance - Software Requirements


We noticed that your app or its screenshots include test advertisements. Apps or metadata items that include features that are for test or demonstration purposes are not appropriate for the App Store.

Next Steps

To resolve this issue, please revise your app to complete, remove, or fully configure any partially implemented features. Please ensure your screenshots do not include any images of demo, test, or other incomplete content.

Guideline 3.2.2 - Business - Other Business Model Issues - Unacceptable


Your app displays or promotes third-party apps, which is not appropriate for the App Store.

Next Steps

To resolve this issue, please remove the feature from your app.

Please see attached screenshots for details.